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Brand Style Guide Version 2024 — built for the AI Datacenter pitch
PenguinCover
About this guide 02

Every element here — the logotype, the colour palette, the type and the ornament — is designed to reflect Penguin's forward-thinking character. Use it to keep the brand coherent across every surface.

Penguin02 / About
02 — Colour 04

The palette.

Seven values cover every surface. Deep Ocean and Midnight carry serious B2B copy; Penguin and Sunrise carry the brand voice; Sun, Aqua and Iceberg are accent and ornamentation. Click any value to copy. 

/* Penguin design tokens — drop into your stylesheet */
:root {
  --deep-ocean: #0F101F;
  --penguin:    #4F4B81;
  --sunrise:    #7964CE;
  --midnight:   #28274A;
  --sun:        #F7C230;
  --aqua:       #1BE3CB;
  --iceberg:    #CACADD;
}
Penguin04 / Colour
03 — Typography 05

Inter, in five voices.

Inter is the single typeface. Reserve the lighter weights for body and captions; use Bold and ExtraBold for headlines. Italic is sparing — reserved for emphasis inside running copy.

Aa
Inter Variable Variable font, 100–900 weight axis, regular + italic. SIL Open Font License.
TTF ↓
Inter Regular400 · body
Transforming energy into human potential.
Inter Medium500 · UI labels
Sustainable HPC infrastructure for the AI era.
Inter SemiBold600 · captions
Built on Paraguay's hydroelectric grid.
Inter Bold700 · section heads
From Itaipú to your training cluster.
Inter ExtraBold800 · display
Energy is the new compute.
Inter Regular 400 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz · 1234567890 · & ! ?
Inter Regular Italic 400 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz · 1234567890
Inter Bold 700 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz · 1234567890
Inter ExtraBold 800 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz · 1234567890
Penguin05 / Type
06
04 — Pattern

The isotype, repeated.

A tiled isotype field, tinted Iceberg, is the brand's ornamental texture. Use as full-bleed backdrop, fabric print or accent panel — never under copy that needs to be read.

Iceberg · #CACADD on white · 90 px tile · brand ornament Tile PNG ↓ Isotype SVG ↓ Isotype PNG ↓
Penguin06 / Pattern
07
Penguin
Help us transform energy into human potential.
MKT-Comms · Penguin · 2024 — present
Penguin07 / Fin
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